Growin’ Up

This photo is an iconic image from our childhoods

Following is a guest post by Ray Gehring, who grew up in the Avondale area in the ’50s and ’60s

The Dad’s Root Beer plant along the Avondale stretch of the Chicago & Northwestern tracks was one of two huge neon signs that shouted “home!” to us whenever we returned from vacation, or just a weekend family visit out of town. The other was a giant Budweiser sign.

Both logos are gone now, but in their day they were something to behold, as they lit up the Chicago night sky. Seeing them at a distance, especially at night, was exciting. It meant that you were back home, that tomorrow you’d be hanging out with your friends again, playing endless games of corkball, lineball and murder dodge at the schoolyard; or rummaging around down by the muddy banks of the Chicago River; or hunting snakes up on the RR tracks or in the freight yard between Kedzie & Kimball; or maybe just hanging out on the corner. In short, these two iconic, rolling neon images meant that the world we knew was still there.

Both “Dads” and “Budweiser” were visible to all who drove the Kennedy Expressway at night. Dad’s was a factory, Budwesier a warehouse; together they employed hundreds of local families and the two powerful logos represented our narrow world to the wider one.

The Avondale tracks played such a major role in our lives. You could get up onto them from a number of entry points. As in any neighborhood with a freight yard running through it, there were concealed slits cut into the fencing at advantageous places all along the fence route. But we were kids; so, rather than walk to an opening we just scaled the 8 foot fence, barbed wire and all. (The fence that you see here is low and has no barbed wire because it’s actually running along – ON – the Kennedy Expressway, where pedestrians aren’t allowed).

One common spot where we often went up onto the RR tracks was in the alley that ran between Albany Avenue & Troy Street, just north of Roscoe. Another was the old coal yard fence at Cornelia & Sacramento. Of course this real estate is long gone now; gentrification turning coal yards & RR trestles into condo developments, strip malls and office complexes. And while it’s fashionable to suggest that on foggy nights with only a few alley cats and the Elston Avenue moon as your companions you might still catch a glimpse of the old places, truth is, they’re gone for good. There are no ghosts out of times long gone, no vestiges of the past; redevelopment leaves nothing in its wake.

Once up on the tracks you could walk southeast all the way to downtown, or northwest all the way to Wisconsin. If you walked southeast past Western Avenue the neighborhoods quickly got worse; less than a mile and you were in the type of inner-city community that sociologists wrote tomes about. If you walked northwest past Kedzie Avenue the tracks opened up, branching off in several directions as you entered a large freight yard with trains from everywhere. You could hang in this freight yard for hours on end, and oftentimes, especially in summer, that’s just what we did.

Inside the freight yard between Kedzie & Kimball were trains from all across the country. Many were “staged” in the yard for a period of time; a night or two, perhaps a week. As kids we’d heard rumors about “what” was on those trains. All sorts of stuff, it was said. Food, clothes, furniture, auto parts, even musical instruments. But of paramount importance: liquid refreshment from the Anheuser-Busch Company, of St. Louis, Missouri.

During the teen years when we were greasers (juvenile delinquents in baggy grey work pants, black Army-issue combat boots and “Cabretta” leather jackets) we confirmed these rumors many times over. And if what Mark Twain said about stolen watermelon was true, well, it goes double for beer.

But for now we were just kids, aged 9-12, and the tracks were still our special place for cutting school, catching garter snakes, smoking cigarettes, playing poker, crossing paths with hobos & boxcar Willies and watching teenage rumbles from afar.

On this day we continued NW through the freight yard, crossed Kimball Avenue to enter a small swatch of Illinois prairie behind the Arvey paper factory. This little patch of littered grass was filled with very large, very mean garter snakes. There were garter snakes by the RR tracks too, but the ones behind the paper plant with its dyes, glues and chemicals were true Midwestern monsters. They lived under leaking barrels of toxic waste and feasted on deformed rodents. In Winter the waste would seep into all of the dips and holes in the ground and freeze into a yellow-green sludge. Come Spring, we’d break the sludge into pieces with our pocket knives, often finding a fat juicy garter snake still hibernating underneath. These beasts were huge: 3 feet long, fat and aggressive with wide snapping mouths, exactly like the one in this video.

We’d catch them with bare hands, laughing at the bites. But when a big one bit you, you knew it. It would bleed and sting for a day or two, but that was just the beginning. The real torture began 3 days later: a constant, horrible, bacteria infected itching that no amount of Bactine or rubbing alcohol would cure.

The first time I heard about gangs was on these tracks. We were west of Kimball, in the prairie behind the Arvey paper factory, in the land where the big snakes roamed. It was just me and Larry Okinski, hot on the trail of a large, fast garter that was heading for cover when 4 older kids emerged, Vietcong style, from an underground fort.

They’d dug their fort deep into a hill sloping upwards towards the tracks and covered the entrance with plywood & branches. Before we could turn and run they were on us.

Ugh… Eddie and his psycho pals. I knew Eddie, had no desire to know his goons. They led us down into their lair of evil intent and we had us – as they say in New Jersey – a sit-down.

Their “fort” was crowded and smelled of fresh earth. The side walls were fortified with large slabs of cardboard and the floor was also of cardboard. “Nice!” I thought, but kept the compliment to myself. They had flashlights for card and dice games and Pepsi bottles, some full some empty, lined one wall. I knew stolen soda when I saw it and wanted one badly, my mouth dry as dust.

Eddie’s droogs helped us empty our pockets, so nice they were! I had swiped two Kool Filter Kings from my folks, had wrapped them in folded notebook paper and Scotch tape, carried in the back pocket so they’d bend but not break. Larry, who didn’t smoke, had brought me one of his dad’s L&M’s.

Eddie wasn’t his real name. His real name doesn’t matter here. What matters is that he was a bit of a legend in our neighborhood. Two years older and kicked out of every school in his own neighborhood, his family found amnesty in ours. But after school and on the weekends he always hightailed it back to where he used to live. And when he wasn’t back in the old neighborhood? Then he had a bunch of friends from there visiting him at his new house. And some friends they were; compared to these guys me and Larry were Pillsbury Dough Boys.

As the droogs rifled through our stuff Eddie dryly explained how badly they needed money and smokes. “We’re fresh out, had to give to my brother; you guys gonna bail us out here?” Of course we agreed to help; after all, he was hurting and it was the right thing to do.

We didn’t have much money; a few pennies to put on the tracks when a train flew past. So they took our combs and cigarettes along with what little change we had. The money we expected to lose and the comb tax was what it was, but the cigarette action was totally unacceptable. When I protested Eddie threw me a reptilian “whatta-you-gonna-do-about-it” sneer. But then he suddenly grew cooperative, almost gracious, agreeing to give us back one smoke each. It was as if he were looking to store up some good will for the next time he & the boys jumped us. Larry later gave his smoke to me, so I had a two smoke afternoon.

But then Eddie put it to us… “Hey! Whattaya doin’ here anyway? Are you guys stupid? You gotta get the hell outta here and fast. And I mean now! Simon City is coming.”

“Simon City?” we repeated, having no idea what that meant.

“Yeah, they’re coming up from Koz Park and North Avenue to rumble the Bellaires; you got five minutes to scram before they get here and stomp your faces into the ground.”

Well, I did not want my face stomped into the ground. And I’m pretty sure that Larry didn’t want his face stomped either. But we did want to see these guys called Simon City. Simon City, what a name! Hollywood could never invent a name like that. We wanted to catch a glimpse of these bad-mofos. Hell, we would have settled for a glimpse of the Bellaires, whoever they were. Bellaires: It had a California sorta ring to it…

So Larry and I were released and told to go home, but of course we didn’t. We hung around just far enough out of sight to be forgotten. Hung around and waited. And waited some more. We waited a full six minutes. How long can two ten year olds be expected to wait?

Soon we wandered back towards our neighborhood; crossed Kimball Avenue and climbed back up into the big freight yard with the trains full of beer. We mulled around there a while, walking slowly east but with eyes trained steady on the south, trying to catch a glimpse of these warriors from Koz Park and North Avenue.

But the sun was now too high for snakes and we had no coins to flatten under the barreling wheels of a passing train. I found a loose railroad spike in the weeds. They said Don Drysdale could pitch one hundred miles per hour. I wound up slowly, deliberately, drew my arm back like a sling and delivered; CLANK! The spike made a satisfactory ring off the side of an empty car.

Ho hum. We never did see either gang that day, but over the years we saw plenty of action along the Avondale tracks. Somehow – and I’m not really sure how – we always managed to emerge with non-stomped faces.

The Avondale tracks and their surrounding factories & warehouses were our wilderness, our playground, our clubhouse, our retreat from the world; our place to brag boldly and dream big. Today’s kids are kept indoors or shuffled around by their parents from activity to activity. They’ll never know the freedom that we knew; nor will they know the feeling of optimism & security that comes from living in a country with factories and warehouses along its RR tracks; a country that BUILDS things.

Good jobs and two political parties that work together for the common good, is this too much to ask? People who settle their differences civilly. Sure, you might get dragged down through an underground tunnel, into some dank hideout that smells like a grave. And those who do the dragging might recite a laundry list of all the “turrible” things gonna happen if you don’t bail ‘em out. They might even rifle through your pockets, helping themselves to what was once yours. But back then they always left you with a little something for yourself. These Sharpies nowadays…they ain’t leaving you with nothin’ but dread.

The only remaining piece of the old Dad’s plant that employed hundreds is the turret, which serves as historical centerpiece to a condo complex. I don’t know what became of Budweiser. And nobody knows where the jobs went…

-Ray Gehring

The Origins of Avondale Street Names

It’s important to learn the origins of the street names in your neighborhood. That way, if you’re trying to give someone directions to a place but can’t remember the name of the street, at least you might remember some tangential trivia that might help jog your memory.

“Where’s the laundromat?”

“It’s over on that street… I forget the name. Starts with a D.”

“Division?”

“No, no, not Division. It’s named after some brewer from the 1830s. Cat who took over that brewery down in the loop. The street’s got the same name as the brewery and the brewer.”

“Dogfish? Dragonmead? Those don’t sound right.”

“Naw, it was a German name.”

“Diversey!”

“Yeah, Diversey. Michael Diversey. Lill & Diversey Brewery. They say that was a huge building, four stories high with a three story tower. Over at the corner of Michigan and Chicago before it burned down from the Chicago fire.”

“So where’s this laundromat?”

“Laundromat? I thought we were talking about beer?”

Avondale Streets Named after Distant Places

You have probably speculated that many street names derive from places in America. For example, the adjacent north-south streets Albany and Troy are named after the respective cities along the Hudson in New York. Avondale and Roscoe derive from small towns in Pennsylvania, and Springfield is in fact named after the capital of Illinois. Likewise, California, Francisco, and Sacramento all relate to the state of California. A couple of streets are named after Indian villages- Milwaukee from the village at the current site of the now great city, and more esoterically, Washtenaw, which was an Indian settlement in Detroit. Other streets named after places include Monticello, after Thomas Jefferson’s Virginia estate, Richmond after Richmond Virginia, Newport after Newport Rhode Island, and Oakdale after a town on Long Island.

A handful of Avondale street names refer specifically to Chicago geography. In the 1850s and 1860s, Western was in fact the western boundary of Chicago. Lawndale was named after the Lawndale neighborhood, and School was named after the Nathaniel Hawthorne School at Clifton and School. Maplewood was an early village predating Logan Square and Avondale, known for an abundance of planted maple trees. Artesian borrows its name from a 1,200-foot deep Artesian well near Chicago and Western Avenues. Somewhat more cryptically, Central Park refers to the former name of Garfield Park, which is the east-west midpoint across the city along Madison.

Only three street names draw inspiration from places outside of the United States. These include Karlov, named after a resort city in Hungary; Christiana, after the former name of Oslo Norway; and Melrose, after the Melrose Abbey in Scotland.

Avondale Streets Named from Military History

A fair number of streets were named after historic figures of international significance, mostly for prominent roles in past wars. Barry Avenue takes its name from Commodore John Barry, known as the “father of the American Navy.” St. Louis either directly references the city or its namesake, King Louis XIV. Wellington is named after Arthur Wellesley, the first Duke of Wellington, who famously defeated Napoleon at the battle of Waterloo. The twenty year legal battle resulting in the renaming of Crawford Avenue to Pulaski Avenue after American Revolution hero Casimir Pulaski is a long story worth its own blog post.

Three street names directly tie to the Civil War- Belmont Avenue named after the Battle of Belmont; Gresham, named after General (and subsequent U.S. Secretary of State) Walter Q. Gresham; and Kearsarge after the USS Kearsarge, which sank a confederate ship in 1864.

Avondale Streets Named after Prominent Chicagoans

By far the most common inspiration for street names in Chicago is the names of the real estate developers themselves. While most of these people today are mere footnotes in Chicago history, they certainly were influential in their time due to their wealth, land holdings, and sometimes political prowess. These include the following:

  • Frederick Henry Avers
  • J.L.S. Bernard
  • James L. Campbell
  • Cornelia Dyer, the 7-year old granddaughter of mayor Walter S. Gurnee
  • Michael Diversey, a highly successful brewer
  • John Burroughs Drake, who daringly bought the Michigan Avenue Hotel at a drastically reduced rate during the great Chicago Fire of 1871
  • D.C. Eddy, a lawyer and banker
  • Daniel Elston
  • Fletcher brothers (Isaac, Japhet, Abraham)
  • John Hume Kedzie
  • Walter Kimbell
  • Andrew Nelson
  • John Jacob Ridgeway
  • John A. Rockwell
  • Jesse Spaulding, a lumber baron
  • Dr. Sidney Sawyer, one of the northwest side’s largest landowners
  • Thomas P. Talman
  • Dr. Robinson Tripp
  • Henry Whipple, who was also a Methodist Episcopal Minister
  • Henry Wolfram
  • Avondale Streets Named from Various Origins

    Addison Street was named after Dr. Thomas Addison, a British doctor who first described the disease known as Addisonian anemia. Mozart is, of course, a reference to Wolfgang Amadeus Mozart.

    Some street names have less certain origins, and many of the listings above are based on strong historical evidence but not necessarily historical proof. Some of the more debatable street names include George Street (named after King George III, St. George the Dragon Slayer, or Sam George, the Chicagoan who famously killed a bear in downtown Chicago in 1834), Fairfield (named after landowner Asa Fairfield, or Colonel John Fairfield), Harding (landowner William Harding or Civil War captain and landowner Frederick Harding), Hamlin (landowner L.M. Hamlin or Hannibal Hamlin, vice president under Abraham Lincoln), and Henderson (real estate developer A.H. Henderson, merchant Charles Mather Henderson, or early settler Colonel Richard Henderson).

    Avondale Streets Named after Early Avondale Settlers

    While the names of most streets in Avondale reflect citywide, and not local history, a number of the neighborhood’s shorter streets, particularly around Milwaukee and Kimball, relate directly to local landowners. These landowners include:

  • O.H. Allen
  • John Brown Dawson, also a barber and Methodist minister
  • Elbridge Hancey, a wealthy lawyer
  • Frederic Haussen, also a prominent member of the Chicago Public School board and the Jefferson Township board of Trustees
  • Irene Gross was the granddaughter of major landowner Charles E. Gross, and the namesake of a rare street taking on someone’s first name
  • Albert Wisner
  • Tular J. Woodard
  •  
    Most of this research comes from a single source, Streetwise Chicago: A History of Chicago Street Names by Don Hayner and Tom McNamee. But much remains to be learned about these Avondale-based landowners, who are remembered today by little else than their namesake street signs.

    Cinema in Avondale Part III: The Last Screens Standing

    Later in the 1910s, larger theaters began cropping up in Avondale which would eventually replace the smaller nickleodeons. These included the Crescent (2915 N. Milwaukee), the Rose (2958 N. Milwaukee), the Milford (3311 N. Pulaski), and (in the 1930s) the Fox which was an expansion of the Elston nickleodeon at 3167 N. Elston. It is estimated that by the 1920s, more than half of America’s population attended movie screenings on at least a weekly basis, and all of the larger Avondale theaters survived into the late 1940s.

    Nationwide box office revenues peaked in the early 1940s during the economic boom triggered by World War II and the use of cinema as a tool for nationalist propaganda. However, overall attendance began to decline in the late 1940s due to several factors including the suburbanization of America, international competition, and the ongoing legal battles between independent cinema operators and the theater chains. This trend was further exacerbated by the rise of the household television in the 1950s.

    Mirroring these national trends, most of the remaining Avondale screens closed, with the Fox, the Rose, and the Crescent all closing their doors between 1949 and 1951. The Milford survived for several more decades, supported by the strength of the H & E Balaban circuit, adapting to Polish audiences in the 1960s, and functioning as a budget second-run theater in the late 1970s before finally closing its doors in 1990.



    (1919 Chicago Daily Tribune)

    Crescent (also Nita)
    2915 N. Milwaukee

    The Crescent was built in 1910 as an 800-seat silent movie house and stage theatre, featuring a 2/6 Wurlitzer. Around 1935, it was renamed the Nita and continued to show films until around 1950. Although the building caught fire in 1952, it still stands today.

    (RR 2008)


    The Milford in 1922 (Chicago Daily News negatives collection, DN-0003451. Courtesy of Chicago History Museum)


    Milford
    3311 N. Pulaski

    (1917 Chicago Daily Tribune)

    In 1917, the Milford, named after the cross streets of Milwaukee and Crawford (now Pulaski), was the last movie theater to open in Avondale. Seating 1175, it was initially run on the Ascher Brothers circuit and featured silent movies, a theater organ, and an adjacent ballroom. While the Fox and the Dale closed around 1950, the Milford was picked up by the H & E Balaban circuit and survived for several more decades.

    Adapting to changing neighborhood demographics and societal trends, the Milford featured Polish films in the 1960s and early 1970s. Then, during the emergence of the two-tier cinema market in the 1970s, the Milford outbid its competitors in the second run market (the Bryn Mawr and the Des Plaines) by offering admission for 60 cents (50 cents for kids) while surviving primarily on revenue from popcorn and candy sales. In the mid-1980s it tested the Spanish-language market before closing its doors for good in 1990. Just a few years later, the building caught on fire and was demolished in 1994. Today it is replaced by CVS.



    The Round-Up in 1949 (Creative Commons, Kenny1950 from Cinema Treasures)

    The Rose (also Round-Up and Dale)
    2858-2860 N. Milwaukee

    The Rose opened in 1914 as a 700-seat theater. While enjoying a successful run for its first few decades, the Rose occasionally made the news in relation to petty robberies during the Great Depression. In 1931, the theater’s janitor found a 76 year-old woman beaten unconscious over a purse containing 28 cents. On Sunday, September 18, 1934, The Rosewas one of four theaters robbed by a group of teenagers known as the Sunday Gang.

    (RR 2008)

    In 1936, the theater was renamed The Dale (as in AvonDALE), and continued to endure. By 1949, when the theatre was operated by the H & E Balaban circuit, it was renamed the Round-Up and played exclusively Westerns. One www.cinematreasures.com commenter remembers the Round-Up in 1950:

    “as a kid we would go there in cowboy attire and check our capguns at the desk where they would all be hung on a pegboard with a claim check.”

    In 1950, the theater was renamed back to the Dale, but closed shortly after. The lobby was then used as a storefront, while the theater was adapted for storage. Last operating as Zacatecas Mexican restaurant, the building was demolished in 2009 in true Chicago style.

    Cinema in Avondale Part II: Avondale’s Forgotten Nickleodeons


    Adventures of Kathlyn at The Enterprise

    From 1890 to 1910, America was rapidly transforming into a predominantly urban industrial society, just as motion pictures were becoming established as the dominant form of mass entertainment in the country. Avondale experienced its greatest growth spurt around this time, while by the early 1910s, converted storefronts known as nickelodeons began showing short silent films often with phonograph or organ accompaniment. Due to the low cost of these films (the name nickelodeon literally comes from “nickel” as in 5 cents, plus “odeon” as the Greek word for theater), these screenings drew large crowds amongst immigrants and the working class. Unlike saloons, whose business greatly suffered due to this trend, women and children were also significantly in attendance.

    Several such storefront theaters were known to exist in Avondale in the 1910s- the Diversey (3018 W. Diversey), the Enterprise (2829 N. Milwaukee), the Drake (2905 N. Milwaukee), the Linden (3018 W. Belmont), the May (3159 N. Elston) and the Elston (3167 N. Elston). These screens, likely mirroring national trends, were unsanitary and cramped with fold-out chairs, but the same audiences would return again and again to watch different films each week. By mid-decade, these small screens were already victims of their own success, as larger theaters were needed to accommodate the crowds. In Avondale these same storefronts which once operated as nickelodeons were adopted for other uses. Interestingly, all six of these buildings still stand today.


    Diversey Theater

    (RR 2012)

    The Diversey (also Weber)
    3018 W. Diversey

    This theatre was initially named after the building’s owner, W.J. Weber, who opened it in 1912. Soon after it was renamed to Diversey, and was known to run films until at least 1915. By 1919 it was operating as an auto body shop.


    The Drake Theater
     
    The Drake
    2905 N. Milwaukee

    The Drake, a 300 seat theater once operating at 2905 N. Milwaukee, is not to be confused with the much larger Drake which existed at 3548 W. Montrose. It was known to operate as a nickelodeon from 1912-1919. Still standing today, the building has housed a variety of businesses and organizations over time, including a variety store, the Polish American Council’s service center and Chicago Salvage (pictured here).


    The Elston and The May

    The original Elston opened on the far left, and the May was in the white building with red and charcoal stripes. The middle building with the high roof is the expansion of the Elston. (RR 2008)

    The Elston (also The Fox) and
    The May
    3167 N. Elston and 3159 N. Elston

    The Elston initially opened in the 1910s as a small 300-seat theatre at 3167 N. Elston.

    Just down the street from the Elston, the May (3159N. Elston) was known to be showing films from at least 1916 to 1917 before the building was occupied for decades by the Ravenswood Foundry.

    By the 1930s, the Elston was renamed the Fox and later expanded to include the center building shown here, with space for 800 seats.  The theater closed in 1949 but the building has been used for manufacturing and storage ever since.


    Enterprise Theater

    RR 2008

    The Enterprise
    2829 N. Milwaukee

    The Enterprise was a small nickelodeon built in 1912 and known to be operating until at least 1914. The building has had an eclectic history since then, being used as a hardware store, Paris Drapery, a Greek restaurant, and now a taqueria featuring live mariachi on Sunday nights.


    The Linden in 2012
     
    The Linden
    3018 W.Belmont

    The Linden, not to be confused with the larger Linden on 63rd street, was a small silent movie house in the early 1910s. The name Linden likely derives from the historic name of the surrounding subdivision, named “Unter Den Linden” after a famous district in Berlin. The building currently houses one of over 400 locations of Honey Baked Ham, which has established a successful business model while baking one ham at a time and using a patented machine to cut ham in a continuous spiral.

    It may be that the same types of people who once visited the Linden Theater now rent movies on Netflix to watch at home over the internet. Meanwhile, Honey Baked Ham has endured for a three-decade run at this location. Perhaps this is because no one has yet invented a way to transmit ham over the internet. And for that, at least, we should be thankful.

    Paving the Way to “Progress”: Olson Park Then and Now

    “Only a democracy could have thought that land could have been set aside, not for the rich and nobility, but for everybody for all time”

    -Ken Burns, producer of The National Parks: America’s Best Idea

    Olson Park attracted hundreds of thousands of visitors per year

    Tuesday, falling in the middle of the work week, is the busiest day of the week at the site of the former Olson Park

    The intersection of Diversey and Pulaski near Avondale’s southwest border today has the distinction of being fronted by parking lots on all four corners. The sprawling industrial complex on the northwest corner, while in good condition, has stood vacant since Macy’s warehouse departed several years back. But, for over four decades in the middle of the 20th century, the view from the top floors of the now vacant industrial complex formerly housing the Olson Rug Company might have appeared like a “giant rug which could give inspiration to artists and weavers,” according to a 1953 Chicago Daily Tribune article.

    Walter E. Olson, who designed Olson Park with his wife Ida, was a bit of a weaver himself, driving across Wisconsin and Illinois to select types of rocks, birch trees, and stumps in order to assemble his vision. Olson, much like Teddy Roosevelt and Frederic Law Olmsted, believed that everyone deserved access to nature. Understanding that “most of his employees could not afford a summer home like his [40 acre estate in Eagle River, Wisconsin], he sought to “bring the outdoors to his workers.” The park, which initially covered 10 acres along Pulaski, ultimately stretched out over 22 acres surrounding the rug factory and featured a rock garden, picnic area, bird sanctuary, duck pond, spruces and pines, flowers, ravines and caves, paths of birch railings, bridges, and most notably- three waterfalls, one reaching 35 feet in height.

    During the height of the Great Depression in 1935, sales were slow at Olson Rug. So, Olson put some 200 of his employees to work for over six months to recreate a slice of rural Wisconsin along industrial Pulaski, using debris from the 1871 Chicago fire amongst other materials. By the time they were done, Avondale had essentially another public park- operating independently from the park district, but eventually open free to the public from 8 AM to midnight. While this became the setting of tranquil lunch breaks for his staff, the park attracted hundreds of thousands of visitors per year.

    The park officially opened on September 27, 1935, what was then American Indian Day in Illinois (fourth Saturday of September) as well as the 100th anniversary of a treaty resulted in the final expulsion of the Pottawatomies, Chippewas, and Ottawas across the Mississippi. The three waterfalls in the park represented each of these tribes, which all had members in attendance. The park itself was “figuratively” deeded back to the Indians.

    Throughout the decades, regular events at the park included tribal songs and rituals by Chief Thundercloud of the Ottawas, archery demonstrations from atop the waterfall, a Green Corn Festival (in 1950) when the Great Spirit provided blessings for a bountiful harvest, a recreation (in 1958) of John T. McCutcheon’s famous Injun Summer painting using mannequins, and an extravagant Christmas display featuring lights, candy canes, reindeer, and Santa sledding along the length of a hanging wire. Though it may have seemed as much theme park as nature park, the fact remains that Olson Park was always free to the public.

    Olson’s achievements proved time and again that giving back to the community is good business practice. While creating a tourist attraction in the area helped raise local property values, Olson proved newsworthy for numerous charitable acts. In 1933, he enabled his employees to become Good Fellows to a hundred needy families and matched their contributions dollar for dollar. During World War II, customers could send in old wool rugs, rags, and clothes which the rug company would turn into a carpet sold at half price. Well after the war, he launched an art scholarship, and even today his memorial foundation supports a public library in rural Wisconsin.

    Olson Rug Company continued to succeed well beyond World War II, expanding its Avondale plant twice in the 1950s through employee investments. In 1962, however, the business was sold to Stephon-Leedom Carpet Company, and in 1965 the Pulaski plant was sold to Marshall Field. Marshall Field, as promised at the time of sale, initially continued to maintain the park. By the late 1970s, though, they presumably needed to replace a nearby parking lot surrendered to the city to make way for a firehouse. More than three decades later, I may be one of very few tourists to visit the parking lot formerly known as Olson Park, but memories of this park still endure today.

    And here’s a slide show of the park in its heyday: http://www.flickr.com//photos/34525991@N03/show/with/3251677208/

    Brands Park: The Former Playground of Avondale’s Most Fabulous Coin Collector

    The north end of Brands Park, featuring a dancing pavillion, a penny arcade, two bars, a carriage shed, a bowling alley, and a

    The south end of Brands Park, featuring two bars, a

    Though Avondale typically has been known as a working class neighborhood, the presence of Virgil M. Brand in the area a century ago marks a bold exception. Though Brand lived in a humble bachelor’s pad atop his (recently demolished) brewery on the west side of Elston Avenue in neighboring Logan Square, he turned a property on the east side of Elston in Avondale into an extravagant picnic grove- featuring a beer garden, bowling alley, hobby horses, dancing pavilion, shooting gallery, photo booths, merry-go-round, a ‘fruit column’ (likely a tribute to the famous fruit column of Stuttgart, Germany)1, and a restaurant tent. I haven’t the foggiest idea what a ‘Plattdeutsches Buern-Krog’ (shown in the northern map) might be, but his pockets were deep enough to build one that was almost 3,200 square feet!

    Virgil Brand wasn’t entirely a self-made man- his father, Michael Brand, had been an original partner in the business that eventually became the Anheuser-Busch brewery. However, he worked as a bookkeeper at his father’s brewery, and by 1899, after his father’s death, he started a brewery of his own with two brothers and a cousin.

    Interestingly, Brand’s enduring legacy seems more tied to his famous coin collection than anything else. At one time holding the title of President of the Chicago Numismatic Society and acquiring a collection reaching over 350,000 coins worth an estimated $2 million by the 1920s, he “entered each and every purchase in a journal, and his legacy included more than 50 volumes of original and photocopied data detailing the contents of his collection.” According to an article in the Numismatist, for Brand “to desire a coin was to own it if it could be purchased”- presumably thanks to his massive fortune as a beer baron.

    The ultimate decline of Chicago brewing is typically attributed to Prohibition (1919-1933). However, Brand’s untimely death in 1926, reputedly resulting from food poisoning at a restaurant catering to the poor, may have accelerated the downfall of the Avondale paradise that once was the Brands picnic grove. In the 1920s (it’s unclear whether this began before or after Brand’s death), residents of Avondale petitioned the board of the new River Park District to purchase Brand’s site, and by 1927 it was formally acquired. Facilities at the time included basketball and tennis courts, a horseshoe pitching field, and an athletic field converted for ice skating in the winter. By 1934 the park was consolidated into the Chicago Park District.

    Little evidence remains of Brand’s old picnic grove, and the original brick structure that served as a fieldhouse (presumably part of the old bowling alley) was demolished in the 1970s to make way for a new, larger fieldhouse which, like disco music, could only have been considered aesthetically pleasing during the 1970s. However, in the northeast corner of the park, three monstrous and ancient black poplar trees still stand, perhaps made strong by the beer-soaked grounds.

    Black poplar tree in the northeast corner of Brands Park, which likely dates back to Virgil Brand's time

    Traces of the old carriage shed on the south border of the park?

    Brands Park is today home to a couple of baseball diamonds

    1 The fruit column originated at Cannstatter Volksfest, which celebrated a successful harvest in 1817 following years of drought caused by the massive eruption of the Tambora Volcano in Indonesia in 1815.

    Even Before the Chicago Fire (by Elisa Addlesperger)

    [Following is a guest post by fellow Avondalite Elisa Addlesperger]

    Located adjacent to the C&N.W. railroad, the village of Avondale was established as early as 1869.(1)  Even before the Chicago Fire, developers were counting on expansion beyond the city borders.  A real estate advertisement for a property located near the intersection of Milwaukee and Diversey boasted a “10 minutes’ walk to depot, commutation fare 6 1/4 cents.”(2)

    The name “Avondale” is pleasant and rather bland, almost like that of a modern suburb.   When beginning my research, I presumed a developer was appealing to the then-fashionable craze for all things related to ancient Scotland.  However, according to an unpublished guide on Chicago street name origins, both the street and area were named for the town of Avondale, Pennsylvania by developer John Lewis Cochran. (3)  Cochran established several subdivisions on the north and northwest side of Chicago, often naming streets after towns in his native Pennsylvania. (4)  On September 6, 1869, the worst U.S. mining accident to date occurred at the Avondale Colliery in Luzerne County, Pennsylvania.   A wooden coal breaker flue caught on fire, trapping and suffocating 110 mine workers.  Obvious oversights (mostly for economy) by the owners, such as providing only one exit, and attaching furnace ventilation into the mine shaft, directly contributed to the disaster.(5)  The tragedy was extensively covered in Chicago newspapers, and Mr. Cochran might have chosen the name to commemorate the memory of those lost.

    1. Forgotten Chicago “Holiday in Avondale.” Daniel Pogorzelski
    http://forgottenchicago.com/features/holiday-in-avondale/

    2. Chicago Tribune 29 Mar 1872.
    “For sale, MAPLEWOOD $259 BUYS a choice residence lot in Wisner’s Milwaukee-av. Addition. First payment $50 and $3 per week until paid. Title perfect. Abstract to each purchaser. This property fronts on Milwaukee and Diversey avs., near school. Logan Park, boulevard, artesian well; 10 minutes’ walk to depot, commutation fare 6 1/4 cents. We take you to see the lots free of charge. Office open evenings…WISNER BROS.”

    3. Chicago History Museum.
    http://www.chsmedia.org/househistory/nameChanges/start.pdf
    “Avondale Ave., 2800W 2900NW to 6800. Named for the community of Avondale in the NW corner of the Logan District. Named by subdivider John Lewis Cochran after Avondale, PA. Chicago Ave., Holcomb Ave., Roberts Ave., Euclid Ave., Railroad Ave., (Libby St. at 4800N 5200W)-Avondale Ave., 3650W 3600 to”

    4. Gapers Block. “Roscoe Street, or Why So Many Chicago Streets Are Named for Towns in Pennsylvania.”  Alice Maggio
    http://gapersblock.com/airbags/archives/roscoe_street_or_why_so_many_chicago_streets_are_named_for_towns_in_pennsylvania/

    5. U.S. Dept. of Labor. Mine Safety and Health Administration.  “The Great Disaster at Avondale Colliery – September 6, 1869.” http://www.msha.gov/District/Dist_01/Reports/Avondale/page01.htm

    The Magical Age of Moving Pictures

    The Enterprise (now Taqueria El Ranchito)

    By the 1920s, the iconic force of the movie house had become so powerful in the public mind that the brightly lit marquee, touting the latest movie playing in town, became a sure sign that a main street or neighborhood shopping area had “made it”

    -Michael Putnam, in Silent Screens

    Long before the advent of the household television and the dominance of major motion picture companies, the single screen independent movie house was as common in Avondale as in any other thriving neighborhood. At least ten movie houses, most of them offering a single screen, opened in the neighborhood in the 1910s.

    While movie attendance began to decline after 1946 with the dominance of the household television, many other factors influenced the decline of independent cinema. The battle between major movie companies (Paramount, Fox, Warner Brothers, Loew’s) and trade associations of independent theatre operators played out over several decades. In 1948, independent cinema scored a major victory when the U.S. Supreme Court upheld the notion that major companies held an illegal monopoly. However, the control of production and distribution and strength of advertising (largely through television) enabled the major forces in cinema to ultimately triumph. By the 1980s, the 1948 consent decrees were virtually abandoned.

    Still, traces of small cinema remain in Avondale. Most of the buildings remain standing, though those that do have been completely gutted and repurposed. Following is a summary of known movie houses within the bounds of Avondale.

    Cinema Address Current Function Dates in Operation
    Linden 3018 Belmont Honey Baked Ham Company 1913-?
    Weber/Diversey 3018 Diversey ? 1912-1913
    May 3159 Elston ? 1910-?
    Elston/Fox 3167 Elston warehouse, mostly gutted and used for storage 1913-?
    Enterprise 2829 Milwaukee Taqueria Ranchito 1913-1914+
    Avondale 2879 Milwaukee North Chicago Dental Clinic 1910-?
    Drake 2905 Milwaukee was Chicago Salvage 1912-1919
    Nita/Crescent 2915 Milwaukee May have been demolished (Jazz Age Chicago); may be same building as Carniceria Mejor (Cinema Treasures) 1912-1950s
    Round-Up/ Dale/Rose 2858 Milwaukee Demolished a few years ago by Wilcox Company realtors 1914-1950s
    Milford 3311 Pulaski Demolished, and now the location of CVS 1917-1990

     

    Avondale and Logan Square in 1994

    In a vast and sprawling city like Chicago, local neighborhood history can get buried beneath the weight of heavier narratives like the Chicago Fire and Daniel Burnham’s plan. This 1994 Chicago Reader gem is a colorful exception, dispelling the notion that Chicago is “one huge city pretty much the same from end to end” and zooming in on the essence of what makes Avondale, Avondale. Set around Paul Pekin’s residence near the Avondale/Logan Square border, this nostalgic narrative takes snapshots of local businesses past (Ragin’ Cajun!) and present (Julio’s Auto Parts?) and homes which “are not likely to make anyone think of millionaires past, present, or future but instead of generations of owners hammering on siding and additions and dormer rooms.”

    It’s like traveling through a time machine and trying to make sense of what happened. A New Orleans restaurant is now a private residence; a hot dog counter is now Rewster’s; J.J. Peppers still stands two decades later, but apparently had been an Amoco station not long before. Other passages recount the tragic fire at Milwaukee and Kimball, the author riding a bicycle down the Expressway before it opened, and the existence of a three story department store and bowling alley on Milwaukee Avenue past.

    Read the whole story here!

    An Eight-Lane Expressway Runs Through It

    Avondale Park was originally conceived as a five acre park in 1929 by the Irving Park District, in response to a local construction boom in the 1920s. By the 1930s it featured a playfield, playgrounds, tennis courts, a sand box, and a wading pool.

    Just a few decades later, in 1959, all but one acre in the southwest corner of the park was plowed over to make way for the Northwest Expressway (now the Kennedy Expressway, I-90/94). The forces of change in an increasingly automobile-centered society may have made the park’s demise seem inevitable. However, a closer look reveals that the path of the expressway clings to the Union Pacific Northwest rail line from Division to Bryn Mawr with the exception of one abrupt swerve to the southeast by Kimball and Roscoe. It almost looks as if the expressway were intentionally trying to run over the park.

    There’s evidence that this may have been the case. According to Chicago residents at a presentation on the Building of the Kennedy Expressway (including a senior with a marvelous cane that folded out into a hat stand), the expressway was intentionally built around factories along Avondale Ave.  Though the factories had vowed to remain in the area after the expressway’s construction, most of them reputedly ended up leaving for the suburbs.

    The 1953 Polk Criss-Cross directory lists a number of manufacturers on that stretch of Avondale, including Avondale Master Stations, Lindstrom Manufacturing, Coating and Chemicals, Globe Metal Specialties, Avon Steel Corporation, Mapes & Sprowl Steel, and Avenson Industries. The 1982 Polk Criss-Cross directory reveals that only Mapes & Sprowl remained open, joined only by the addition of Superdawg. Today, that pocket of Avondale nestled between Avondale Avenue, Henderson, and Drake seems to be an active manufacturing center once again, home to the likes of Novak Construction, Homemaker’s Supply, Carpet Cushions and Supply, Brook Electrical Distribution Co., Allied Building Products, Chicago Golf and Tennis Supply, and Granite Gallery. A true recreational area for people who like manufacturing!

    Interestingly, a 1944 Chicago Daily Tribune article cited H. Evert Kincaid, the executive director of the Chicago plan commission, as claiming that “Block-wide strips of property will be condemned and cleared. The added costed for right of way will be justified by better construction and because the city will have valuable additions to its park system.” Not sure if that happened elsewhere, but it didn’t happen in Avondale.

    As a paltry compensation, the city spent $15,000 in 1961 to “compensate for land lost to the Northwest Expressway,” to include outdoor volleyball and basketball courts and a swimming pool. The fieldhouse without a field remains in its original location.